Data analytics, selections, reporting

Customer Acquisition Model: Based on your customer data, we identify the characteristics that differentiate your customers from those who are not likely to respond to your marketing offers. We develop a profile of your best customer segments and provide you with detailed information on who your customers are, where they are. Then we provide a list of prospect addresses and channels for your direct marketing campaigns. Contact lists may be licensed for single use or multi-use. 
Following each marketing campaign, we conduct an analysis to determine response rates and profitability. Our analysis can be tailored to measure to your KPIs. 
We review the results of your campaigns and make recommendations on how to refine your customer acquisition model and targeting for future campaigns. We do it in order to bring you new customers and enlarge the loyalty of current.

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